CONTENT MARKETING AND ONLINE PR

Provide valuable and factual information about your brand and build trust and loyalty in your target group

Traditional advertising tells your customers that your brand is good. Content marketing and online PR have to prove that YOU are good and know your stuff, and, consequently, your services are professional and worth paying for.

In content marketing activities the main goal is to engage your target group.

This strategy is based on building brand awareness and spreading the knowledge about offered services among potential customers. Thanks to it, you build your company’s image as an expert in a given field. Potential customers also start to get the impression that you really understand their needs – which brings your company closer to achieving expected business goals.

Content Marketing

GOAL? Provide valuable information about products or services!

content marketing

Effective content marketing sources:

  • Articles in blogs
  • Podcasts/tutorials
  • Guides to services
  • Infographics
  • Videos

As a result of content marketing activities, positive experiences and presented knowledge affect profitable (for your company) decisions of a potential customer.

In order that information about the company (and its products and services) reaches as many potential customers as possible, we provide diversity and the highest quality of online content: from blogs and expert articles, to up-to-date multimedia (podcasts, videos, infographics, webinars), as well as promotion in the most effective channels (social media, specialist websites, customer’s company blog, email marketing and more).

The advantages of content marketing:

Provides customers with valuable information which increases trust to your brand

Customers, equipped with accurate information, are more eager to return a favour and make a purchase

Content in blogs and videos educate your future customers about your products

You can acquire new customers with the content of the company blog

Your brand can go viral online

Thanks to various multimedia formats, you can educate a wider audience

Online PR activities allow to successfully build your company’s position as well as the company’s positive image online and on the labour market, without spending a small fortune.

We know how to build your company’s positive image online.

The key objective of online PR activities is multichannel communication with the recipients, reacting to customer opinion and building a positive brand image as professional, transparent and open to communication. In order to achieve that, we are constantly monitoring the opinions about the company with the use of the right tools, as well as using various promotional techniques, adjusting every action to the industry’s specificity – from customer-oriented approach in social media, sending promotional emails or publishing expert articles, to cooperating with influencers.

We will help to develop a crisis management strategy and suggest the best direction for the future.

Nowadays any of your customers has the opportunity to share their experiences with your brand and his opinion with an infinite number of people online. Don’t let that even one slip-up affected the image of your entire company. Here at evl.pl, we will develop an easy-to-implement and effective crisis management procedure, based on real brand’s requirements and specificity of the industry, in order to deal with difficult situations as best as you can.